This Privacy Policy explains how Ilona Duro, trading as PlantiPal ("PlantiPal", "we", "us", or "our"), collects, uses, stores, shares, and protects personal data when you use the PlantiPal mobile application and related services (the "App").
PlantiPal is a plant-based food diversity tracking app with gamification features.
The App is provided for entertainment purposes only and does not provide medical, nutritional, dietary, or health advice of any kind.
1. Who We Are
- Data Controller: Ilona Duro, sole trader
- Trading name: PlantiPal
- Contact email: legal@plantipal.com
- Correspondence address: Unit 162790, PO Box 7169, Poole, BH15 9EL, United Kingdom
- Website: www.plantipal.com
As a sole trader, Ilona Duro is legally responsible for the processing of your personal data.
2. Scope of This Privacy Policy
This Privacy Policy applies to:
- The PlantiPal mobile app (iOS and Android)
- Related services, features, and subscriptions
- Our website (www.plantipal.com), including necessary cookies only
It does not apply to third-party services, platforms, or websites you may access through the App (such as app stores, advertisers, or payment providers).
3. Age Requirements and Teen Privacy (13+ Only)
3.1 Minimum Age
PlantiPal is not intended for children under the age of 13.
- Users must be at least 13 years old to create an account.
- Users under 13 are strictly prohibited from using the App.
4. Information We Collect
We collect only the data necessary to operate the App.
4.1 Account and Identity Data
- Email address
- Full name
- Age or date of birth
- Encrypted password
- Account creation date and last activity date
4.2 Plant Tracking and Usage Data
- Plants tracked and tracking dates
- Plant categories and preferences
- Weekly and monthly tracking history
- Diversity and streak data
- Retroactive vs real-time tracking indicators
4.3 Progress, Achievements, and Gamification Data
- Achievement IDs and completion dates
- Challenge participation and completions
- Streak data and progression levels
- Pet character data (name, type, tier, mood states)
- Pet interactions and messages
4.4 Educational and Quiz Data
- Quiz questions assigned
- Quiz answers and results
- Quiz performance history
- Fun facts viewed
4.5 Preferences and Settings
- Weekly goals
- Notification preferences
- Theme and appearance preferences
- Onboarding questionnaire responses
- Tutorial and onboarding completion status
4.6 Subscription and Payment Data
- Subscription status (free, trial, monthly, yearly)
- Free trial eligibility and dates
- Subscription start and end dates
Note: We do not store full payment card details. Payments are processed by third-party providers via the App Store or Google Play.
4.7 Technical and Device Data
- Device type and operating system
- App version
- Crash logs and diagnostics
- IP address (processed transiently for security and functionality)
5. How We Use Your Information
We use your information to:
- Provide and operate the App
- Create and manage user accounts
- Track plant diversity, progress, and achievements
- Power gamification features (virtual pets, challenges, streaks)
- Deliver educational and entertainment content
- Manage subscriptions and free trials
- Send notifications you have opted into
- Improve app performance and reliability
- Detect fraud, abuse, or underage access
- Comply with legal obligations
6. Entertainment-Only Disclaimer (Important)
PlantiPal is for entertainment purposes only.
- The App does not provide medical, nutritional, dietary, or health advice.
- All nutritional information, plant data, recipes, fun facts, quizzes, and educational content:
- Are provided for entertainment only
- May be incomplete, outdated, or inaccurate
- Must not be relied upon for health or medical decisions
You must consult a qualified healthcare professional, nutritionist, or medical provider before making any dietary or health decisions.
We make no warranties about the accuracy, completeness, or reliability of any content in the App.
7. Legal Basis for Processing (GDPR)
We process personal data on the following legal bases:
- Contractual necessity – to provide the App and its features
- Consent – for marketing emails, notifications, and parental consent
- Legitimate interests – to maintain security, improve services, and prevent misuse
- Legal obligations – where required by law
8. Marketing Communications
We may send marketing or product-related emails only where you have opted in.
- You can opt out at any time using the unsubscribe link or in-app settings
- Opting out does not affect essential service communications
9. Sharing Your Information
We do not sell your personal data.
We may share data with:
9.1 Service Providers
- Supabase (database, authentication, storage)
- RevenueCat (subscription management)
- Expo and related services (app analytics and diagnostics)
- Advertising partners (free tier only)
These providers process data on our behalf under contractual safeguards.
9.2 Legal Requirements
We may disclose data if required to comply with legal obligations or lawful requests.
10. Advertising
- The free version of the App includes third-party advertisements
- The premium version is ad-free
- Advertising partners may process limited device data in accordance with their own privacy policies
11. Cookies and Website Data
Our website uses necessary cookies only, including:
- LocalStorage for cookie consent preferences
- Session cookies for contact or waitlist functionality
We do not use analytics or tracking cookies.
Our domain host (Squarespace) may collect limited technical analytics under its own policies.
12. Data Storage and Security
- Data is stored using cloud infrastructure provided by Supabase
- We use reasonable technical and organisational measures to protect data
- No system is completely secure, and we cannot guarantee absolute security
13. International Data Transfers
Your data may be processed outside the UK or EEA.
Where this occurs, we rely on appropriate safeguards such as standard contractual clauses or equivalent mechanisms.
14. Data Retention
We retain personal data only as long as necessary to:
- Provide the App
- Comply with legal obligations
- Resolve disputes
When you delete your account, your personal data is deleted or anonymised, subject to lawful retention requirements.
15. Your Rights
Depending on your location, you may have the right to:
- Access your personal data
- Correct inaccurate data
- Delete your data
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
Requests can be made by emailing legal@plantipal.com.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Material changes will be communicated through the App or website.